Everything we have written on Performance.
What it really takes to ship a customer-facing dashboard people trust: scope, the hard parts, our stack, rough costs, and the mistakes that get expensive.
Most agency sites do not need a database. Here is how we build static, SEO-first sites that load instantly and cost almost nothing to run.
Four caches, one mental model. How the Data Cache, Full Route Cache, Router Cache, and Request Memoization actually behave, and how to make them do what you want.
How database indexes actually work, how to read a query plan, composite index ordering, and the costs nobody warns app developers about.
How to use Redis caching without shooting yourself in the foot: real patterns for read-through caches, invalidation, TTLs, and the stampede problem.
LCP, CLS and INP are not mysterious. A short, repeatable checklist that keeps every site we ship in the green from the first deploy.
A practical guide to image formats, sizing, lazy loading, and the Next.js Image component, and how each one moves your Core Web Vitals.
Edge and regional servers solve different problems. The real question is where your data lives and how much compute your request needs, not which one is trendy.
Slow stores quietly lose sales. Here is how page speed maps to revenue, what it costs to fix, and where to spend first if you only have a small budget.
A practical, honest look at migrating from WordPress to Next.js: when it pays off, what it costs, how long it takes, and the traps that wreck timelines and SEO.
A practical guide to handling traffic spikes: what actually breaks first, the cheap fixes that buy you time, and the rough costs and tradeoffs of each step.
